A current Media TreeWorks masterpiece reveals as the Cineplex opens at Nex Mall Singapore.
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| Shaw Theater Facade |
Singapore – After almost 24 months of thorough planning with Shaw and other related outfits, a new Cineplex is now open for the movie-going public at Nex Mall Serangoon.
It was in late 2008, when Media TreeWorks was appointed by Shaw Theaters to design a modern Cineplex that will cater to the meticulous standards of the paying movie goers. The task entails a lot of hard-work and research for the design team to be able to come up with a cutting-edge concept mixed with comfort and luxury.
The exquisite and ultra-modern design is very much depicted on the hallway leading to the 10 theaters while the open concept of the “box-office” suggests a vibrant ambiance with the beautiful luminous colors of lights changing every second.
Occupying a space of 3,700sqm, Shaw Theatres Nex boasts an array of 10 cinema halls and a seating capacity of 1,265 seats. There are dedicated in-cinema lifts for the handicapped, two of which are allocated for wheelchairs exclusively.
The Cineplex is equipped with digital technology, having five out of 10 halls are equipped with 3D. Moreover, it will introduce the "Premiere Screen" concept at 2 halls, providing deluxe leather seats and premium dine-in services.
According to Mr. Mark Shaw, Executive Vice President of Operations, "Nex's position as a major suburban mall well-connected by public transport makes it an attractive venue”. He said, “There’s no other cinema with as many 3D halls in one location as Shaw Theaters Nex.”
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